The New Lambrusco features a new and surprising image!
Vivante is an unexpected encounter in a vineyard, the provocative appeal of a smouldering look, passion for the land, black and white graphic style, and originality as the stated intent.
Vivante is the red spirit of Italian wine. It is a sparkling red that recalls the flavour of days past, imbued with irresistible complicity and all the headiness of its bubbles.
The woman is the common thread that runs throughout a campaign which has acquired a new look. In doing so it has revealed a new and personal approach to advertising, just as Vivante dictates the new way of being Lambrusco.
