“Lambrusco Riunite sits at the top of the list of the 25 most influential Italian wines of the last 25 years”. Thus states Wine Enthusiast, the American wine bible. This is also the simple and straightforward headline of Riunite's global press campaign. A black page, four lines of white text and the label of the medium-sweet Lambrusco Emilia; these are the elements used in Riunite's simple yet outstanding advertising. The product that is distributed and sold most (with the same graphic look worldwide) becomes a testimonial for the brand, whilst Wine Enthusiast's “crowning” underscores its importance and innovative power.
